Authentic denim is durable, versatile and renewable. It can be worn for work or leisure and is one of the most commonly worn fabrics. It has a classic Americana feel and is often used for blue jeans, jackets, dresses and overalls. The demand for denim is growing at a rate of 5.8% per year, and the supply of denim is growing by more than half a billion pounds per year.
Authentic denim is made from cotton and can be fashioned into any style you want. It is durable and will last for years. It is also easy to care for. It is naturally faded but you can also wash it inside out in low temperatures to preserve the color. It is also a natural material that breaks in to fit your body like a second skin.
Authentic denim is one of the newest trends in jeans. The revival of authentic denim is being led by a new wave of designers. Some brands are reworking their archives to bring the true quality of denim back to the forefront.
One of the brands re-imagining the authentic denim experience is Tommy Hilfiger, which has re-presented the oversized jeans and overalls that made its brand popular during the 90s. The brand is also releasing a mixed capsule collection of looks from that decade.
Other brands are bringing back the original vintage denim, and reinventing some of the classic styles that were popular in the 1960s. Takayuki Echigoya, who has been a vintage clothing dealer for twenty years, uses vintage sewing machines to make bespoke jeans for his customers. The brand is also launching a line of jeans with a green hue that has been dyed using grass clippings.
Another brand is Stevenson Overall Company, which is re-imagining the classic American workwear. The jeans are made on a single-needle production machine that mimics the look of raw vintage style denim. The jeans have modern details, such as handmade belt loops. The company also creates a five-pocket classic jean that is made of comfort denim. The company is also re-working classic American denim cuts, such as the five-pocket.
A few of the other brands are re-inventing traditional jeans, such as the stiffened jeans seen on Fashion Week streets. They are also creating jeans with a woven selvedge, which is the edge of the fabric created by a continuous cross-yarn.
One of the best ways to identify original jeans is the stitching. Ideally, stitching should be symmetrical, and there should be no fraying. The fabric should also be the right color. If the color of the jean fades after you first wear it, it's probably a fake. Authentic denim is often woven on a shuttle loom, a traditional loom that produces bolts that are around 60 inches wide.
Authentic denim is also being re-imagined by companies like 3x1. These jeans are produced in New York City and run with the same ethos as the one-man brands of old. The company has a flagship store, and is part of a denim manufacturer.