A members club is a private association that invites individuals or companies to join on the basis of an interest, profession, education or hobby. Membership typically offers exclusive perks like discounts or access to services and may include social gatherings as well as networking and business development activities. Examples include business clubs, executive committees and organisations dedicated to specific industries.
Perks may range from access to private spaces and event programs not open to the general public, to priority bookings and presales of concerts, services or other events - something which builds customer loyalty by giving them a sense of exclusivity.
Content that educates and inspires can also be an added value proposition, which could come in the form of short-form blogs, posts, videos or podcasts. Before creating any such material it might be worthwhile running a poll so as to ensure you deliver what the audience desires.
Trade associations or membership clubs that want to provide their members with something of value can conduct surveys that evaluate industry trends and opportunities as a perk for membership. Offering in-depth research to your members can also show them you're ahead of the curve while attracing newcomers to join. In an ever-more-competitive market place with ever-more discerning consumers, standing out is one of the key ways of building customer loyalty.
